Budget Insights (formerly PPC Budget Audit)

What is it?

Our Budget Insights feature gives you time-saving suggestions to improve the performance of your PPC budgeting strategy and the ability to make push the suggested changes to the platforms. 

How does it work?

Budget Insights has an exciting update for digital marketers. This feature is designed to help users optimize their ad spend across various ad platforms by providing tailored budget recommendations that are aimed at improving campaign performance. The updated feature includes a visualization at the top of the page that showcases how performance will improve if the budget recommendations are implemented. Users can filter the view by preferred metrics, such as conversions or ad clicks, to see projected improvements in their preferred metrics.

The updated Budget Insights feature provides an easy-to-understand breakdown of how budget changes will impact performance, including ad clicks, conversions, media spend, CPC, and CPA. Below the visualization, there is a table that breaks down budget recommendations by campaign for various ad platforms. The table provides users with daily average media spend, CPA, and conversions, giving them a detailed overview of how each campaign is performing.

One of the most powerful aspects of the updated Budget Insights feature is the ability to push campaign changes based on the recommendations given. Users can change campaign budgets and campaign status based on the recommendations provided, allowing them to quickly optimize their campaigns for maximum performance and ROI. This feature puts powerful optimization tools directly into the hands of digital marketers, making it easier than ever to make data-driven decisions about ad spend. With the updated Budget Insights feature, digital marketers can unlock the full potential of their ad campaigns and maximize the impact of their ad spend.

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