What is the Forecast feature?
Morphio’s Forecast feature helps users to predict their monthly results across connected advertising platforms. Morphio’s algorithm analyzes historical trends in your connected platforms to project what could potentially happen if media spend stays consistent with what it has been averaging the past 7 days.
The Forecast feature doesn’t take much effort to get started – simple navigate to the feature, select the metric you’d like to forecast in drop-down menu, and interact with the plots.
There are additional drop-down menus where you can set the range for the forecast (next 30 days or until the end of the month), and you can also select a comparison period, which can help bring a lot of clarity into the seasonality analysis performed by Morphio.
Based on the above parameters, Morphio will showcase the projected totals and plot them day-by-day (daily numbers can be seen by hovering over the plot). While viewing these plots can be highly informative (and screenshot-worthy), you can also export the raw data used int he plots by clicking on the “Export” button at the top.
*Please note that the forecasted numbers are estimations and could be different from actuals.