The SERPs are competitive. It’s like a giant internet highway and we’re all speeding to get to a destination (The first page in this case.) Seeing as Google receives over 2.3 trillion searches every year, there are more opportunities, and competition, than ever.
You need an edge to outrank them. Bumping from the third position to second could mean drastically more traffic and leads for your business, for instance.
Most of have a predictable tool stack to do this: SEMrush, Ahrefs, Google Analytics, etc. However, there’s a missing link. Artificial intelligence.
It is capable of transforming a company’s search strategy. And, it’s much easier to adopt than you might think. Here’s how:
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Automated keyword rank tracking
What’s one of the most important parts of SEO? Your rankings! You’re putting all of that effort into keyword research, publishing content, and distribution, so rankings need to be babied.
Most of us do this manually. We run our domain through a variety of tools every day to check rankings. Why not save that time and let AI do it for you?
Marketing security software takes care of this for you by automatically scanning rankings on a consistent schedule. This presents you with what positions are going up, down, or staying linear. Marketers can use this information to update content or build more links.
Come up with keyword and content ideas (Without thinking)
How many times have you scratched your head and stared at a blank screen coming up with key and content ideas? It’s enough to make you chug a gallon of coffee. AI solves this (And no, I’m not talking about your caffeine problem!)
Thanks to a technology called anomaly detection, AI marketing software discovers keywords and topics that have massive potential. These often don’t have your full attention and fly under the radar. It’s low hanging fruit. They are the perfect opportunity to generate quick traffic and authority.
Never be in the dark about competitors
Does it ever feel like your competitors are always a step ahead of you? Many of them are, but it doesn’t have to be a bad thing. If you’re quick, you can learn from their strategies to improve your own.
Most tools on the market do a great job analyzing competition, but AI does it better. This is because it takes it to the next level through automation. Anomaly detection—as I mentioned before—will scan competitors rankings, published content, and other search indicators.
Marketers can use this to refine their search strategy and find ways to bump ahead of the SERP competition.
Final thoughts on AI and SEO
Imagine improving your search performance with less time and effort. I’m talking about better keyword rankings, content ideas, and the whole shebang. That’s possible with artificial intelligence.
The technology is capable of many incredible things: automating keyword rank tracking, content and keyword research, competitive analysis, and more. You simply kick back, let the data roll in, and optimize your strategy.
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