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Machine learning. Neural networks. Natural language processing. Are any of these the most important AI trend of 2020? Close, but it’s actually anomaly detection.
Let me tell you why.
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What is anomaly detection?
Anomaly detection is a form of artificial intelligence that compares data against standard deviations to find data sets that stand out, A.K.A anomalies. Here’s what it looks like:
These anomalies can be both good or bad.
For example, anomaly detection is capable of discovering malware and security flaws. This empowers organizations to keep their company safe as it grows and prevent vulnerabilities from getting out of hand.
It’s not all so grim, though. In fact–on the flip-side–most anomalies are lucrative opportunities involving new SEO keywords, PPC creatives, or profitable customer profiles to target.
Here’s how an anomaly is presented(in the form of a “card”) inside our platform at Morphio, for instance:
You can think of anomaly levels one, two, and three as a low, medium, and high alert. Anything that operates out of the original band is considered a unique data set and worthy of inspection.
That brings me to my next point.
Why is anomaly detection so important?
Less thinking, more doing & added security. That’s one of the most practical benefits of using anomaly detection in 2020. It helps automate tasks that would normally require human input— optimizations, monitoring, and everything in between can be taken off your shoulders. That’s why 54% of executives are saying that AI has boosted the productivity of their company.
Additionally, while modern marketers are all about automation, they keep adding to tech stacks faster than lighting. Next, you know they have numerous tools piled up higher than their office. It’s time we help our humans and focus on a level of automation that only anomaly detection can offer.
It’s rapidly becoming the backbone of many AI solutions on the market and helps companies trim the fat. No need for a dozen tools when anomaly detection will replace many of them.
Wrapping up AI trends
Humans are smart, but computers are faster. Sure, we can find optimization and security opportunities ourselves, albeit nowhere as quickly as AI. I for one welcome our robot friends to help revolutionize marketing security, and you should too; beginning with anomaly detection.
Come learn more about anomaly detection and the wonders it’s doing for marketing on the official Morphio blog or try Morphio today for free!
