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More than 59% of all organic searches result in no clicks.
What does that imply?
That almost half of the websites aren’t delivering contextual results or information.
A.K.A they don’t have their SEO secured. I’ll be comparing Spyfu and Ahrefs.
Oppositely, having phenomenal SEO will result in increased organic traffic, leads, and authority.
No need to roll up your sleeves, though. All you have to do is take advantage of SEO tools.
That’s why I’m comparing Ahrefs and Spyfu today so you can make an informed decision.
Keep reading to see the results.
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Spyfu vs Ahrefs overview
| Spyfu | Ahrefs | |
| Entry-level price | $39/month | $99/month |
| Site audits | Yes | No |
| Dashboards | Yes | No |
| Free trial | No | No |
| Link management | Yes | No |
| Localization | Yes | No |
| Mobile search tracking | Yes | No |
| Broken backlink building | Yes | No |
| Competitor analysis | Yes | Yes |
| PPC research | Yes | Yes |
| Keyword research | Yes | Yes |
| Rank tracking | Yes | Yes |
| Reports | Yes | Yes |
| Integrations | Unlimited | Unlimited |
| API | Yes | Yes |
| Max users | 5 | 5 |
Spyfu features
Spyfu helps marketers “Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search.”
It’s a full SEO suite that helps search marketers research keywords, track rankings, and analyzes advertisements to improve their own campaigns.
These are the main features:
SEO research
Spyfu’s main SEO research features include:
- SEO competitor analysis: Uncover a competitor’s keywords, content, and backlink profiles.
- SEO keyword research: Target new keywords and reach audiences you’ve been missing.
- Competitor backlink profiles: Build more links and authority by learning from the competition.
- Domain comparison: Get a side-by-side comparison of how you’re performing against other websites to benchmark.
- Rank Tracker: Instantly know where you or competitors are in the SERPs.
All of this data and more is also packaged into neat reports that can be shared with teams and clients.
PPC research
Do you run PPC campaigns? Good. Because Spyfu’s PPC features include:
- AdWords competitors
- PPC keyword research
- AdWords templates
- Ad history search
You will be able to discover a competitor’s most profitable and longest-running ads to replicate. Swipe their sales copy, targeting, and distribution to quickly improve campaigns instead of spending gruelling amounts of time testing.
Based on my research, it appears that both Ahrefs and Spyfu offer similar PPC data and suggestions.
Keyword research
Last but not least, keyword research. One of the most prominent Spyfu features is its keyword research and grouping tool.
They have a database consisting of millions of profitable and unique keywords. These will help you produce rich and compelling content. It begins by simply typing a search term into their dashboard, and the rest is easy as cake.
Years of history shows you who ranks for what and for how long. Traditional metrics and a screenshot of every SERP gives you clear insight into competitor’s strategies, as well.
If you’re enjoying this article, make sure to read my post on AI and SEO afterward.
Spyfu pricing
Alright, let’s talk about money.
Spyfu has three plans you can choose from, all of which are significantly more affordable than Ahrefs. (As you’ll learn later.)
The plans include:
- Basic ($33/month): Unlimited search data, exports, and domain overview PDFs. 250 sales leads, 5,000 weekly tracked keywords, and 10,000 top results.
- Professional ($58/month): Basic features plus 500 sales leads, 15,000 tracked keywords, 50,000 top results, 10,000 API rows, and custom branded reports.
- Team ($199/month): Professional features plus 2,000 sales leads, 40,000 weekly tracked keywords, 75,000 top results, and five user logins.
Based on this, this platform is ideal for individual marketers, small businesses, and teams since the user cap is five.
Ahrefs features
The big enchilada.
Ahrefs is universally known as the most comprehensive SEO tool you can get your hands on.
They are used by Facebook, Netflix, Uber, eBay, Adobe, Tripadvisor, and many other notable companies.
Let’s dig into its main features.
Site explorer
The site explorer tool gives you an in-depth analysis of organic traffic and the link profile of any domain.
In particular, it analyzes data such as:
- Organic traffic: Keyword rankings, top page, competing domains, and competing pages.
- Backlink profiles: New/lost backlinks, referring domains, broken backlinks, anchor text, referring IPs, internal links, and more.
- Paid traffic: PPC keywords, advertisements, and top landing pages.
Ahrefs is very popular for broken backlink building, which Spyfu does not offer. They also have a much more complex and accurate database.
Keywords explorer
Keywords are the backbone of a good website and its content.
The keyword explorer tool on Ahrefs offers thousands of great keyword ideas to rank highly on Google, especially when you’re stumped.
It offers:
- Thousands of keyword suggestions pulled from a database of seven billion (and growing) results.
- Support for 171 different countries.
- Data from ten different search engines.
- Advanced metrics like return rate, click per search, percentage of clicks, and more.
This is superior to Spyfu based on its massive database, advanced metrics, and SERP history.
Site audit
You wouldn’t drive your car and not change the oil, tires, and different parts, right?
You shouldn’t do the same for your website after practicing SEO for long periods.
That’s where SEO audits come into the picture.
They find all of the technical mishaps with a website so they can be fixed to boost rankings and user experience.
It gives customers an exhaustive analysis, crawling every page and compiling it into a health score with visual data. These include:
- Performance
- SEO anomalies
- HTML tags
- Social tags
- Content quality
- Incoming links
- Outgoing links
- Localization
- More
Any issues (also called SEO anomalies) are flagged for you to address, and Ahrefs is kind enough to offer suggestions, so you aren’t left scratching your head, either.
Content explorer
Content and SEO go hand in hand. You can’t have one without the other.
Ahrefs content explorer tool helps marketers analyze the top-performing content in their niche for ideas.
Its database consists of over a billion web pages along with their SEO and social metrics.
Use operators, keywords, and footprints to narrow down results and find amazing content topics to publish.
While Spyfu will help you generate content ideas, Ahrefs has a specific tool and feature dedicated to that goal.
Ahrefs pricing
Now that you’re amazed at what Ahref can do, let’s touch on its cost.
As I mentioned before, Ahrefs is more expensive than Spyfu as you can see on its pricing page:
The current plans are:
- Lite ($99/month): One user, five projects, 500 tracked keywords, 10,000 site audit credits, 50 content reports, and 25 keyword reports.
- Standard ($179/month): Lite features plus ten projects, 1,500 tracked keywords, 500,000 site audit credits, historical index, and broken pages.
- Advanced ($399/month): Standard features plus three users, 25 projects, 5,000 tracked keywords, 1.25 million site audit credits, and daily alerts.
- Agency ($999/month): Advanced features plus five users, 100 projects, 10,000 tracked keywords, 2.5 million site audit credits, and significantly increased limits.
I suggest that you try the $1/day trial to get a hands-on feel for the software before slapping down the money for a paid plan.
Wrapping up
An SEO tool will streamline keyword research, competitive analysis, and daily tasks. You need one.
With that being said, here’s how Spyfu and Ahrefs stack up against one another…
Spyfu is more affordable, offers in-person training, and has better limits when it comes to factors like tracked keywords. It’s ideal for smaller agencies and individual search marketers.
Ahrefs, on the other hand, has a much more extensive keyword, backlink, and content database. It’s built to please the everyday marketer all the way up to enterprise companies.
Spyfu doesn’t offer a free demo, but you can try Ahrefs for $1/day.
No matter which tool you adopt, you can get more out of them by trying Morphio today for free. Our marketing security platform automatically tracks personal and competitor’s metadata to alert you in real-time of changes. Get back to high return SEO tasks and let our software take care of timesinks.
