FAQ

Frequently Asked Questions

General
What is Hawke AI?
Hawke AI is an AI-powered marketing intelligence platform that provides digital marketing dashboards, reporting, actionable insights, and performance alerts — all in one place. Built by the team at Hawke Media, it draws on eight years of client data and six years of software development to deliver an AI-enabled CMO experience for businesses and agencies alike.
Who is Hawke AI designed for?
Hawke AI serves four primary audiences: individual businesses and brands looking to monitor their own marketing, digital marketing agencies managing multiple client accounts, multi-location businesses that need to compare performance across locations, and investment firms that want to track the digital ad ROI of their portfolio companies.
What is the relationship between Hawke AI and Hawke Media?
Hawke AI was created by Hawke Media, one of North America’s leading marketing agencies. The platform is built on insights collected from thousands of Hawke Media clients and uses the same decision engine that powers strategy for all of Hawke Media’s accounts. It’s designed by marketers, for marketers.
What makes Hawke AI different from other marketing analytics tools?
Unlike traditional analytics tools, Hawke AI centralizes data from all major digital marketing platforms into a single view and layers on AI-powered insights, anomaly detection, and forecasting. It draws on data from over 5,000 companies across 157 industries, giving you context that standalone tools simply can’t provide — including real industry benchmarks and proactive budget reallocation recommendations.

Features
What key features does Hawke AI offer?
Hawke AI’s core feature set includes: real-time performance dashboards across all your ad platforms, customizable performance alerts (via the platform, email, or Slack), AI-powered anomaly detection, industry benchmark comparisons, budget monitoring and pacing, budget reallocation recommendations, cross-platform reporting and export, marketing metric forecasting, and white-label report sharing.
How do performance alerts work?
Once your advertising platforms are connected, you can customize alert settings for each account or client — specifying goals, budget limits, critical thresholds, and how frequently you want to be notified. Alerts cover scenarios like campaigns going over or under budget, landing page 404 errors, negative performance trends, and campaigns turning off unexpectedly. Notifications appear within the platform and can also be sent directly to your email or Slack.
What are AI-powered anomalies?
Hawke AI continuously monitors a full suite of digital performance metrics and automatically flags unusual changes — both positive and negative. For example, if Facebook Ad performance drops, Hawke AI can differentiate between an issue with your specific ads and a broader platform-wide trend, so your team doesn’t waste time investigating the wrong thing.
How does the industry benchmarking feature work?
Hawke AI draws on aggregated, anonymized data from over 5,000 companies across 157 industry verticals. You can plot your own performance data against these benchmarks, review blended averages or filter by platform, and pick from core KPIs — adjusted for whether you’re running lead-gen or ecommerce campaigns. This helps you understand where you stand relative to industry peers.
Can Hawke AI help me reallocate my ad budget?
Yes. Hawke AI evaluates campaigns across all your connected ad platforms relative to media spend, then provides reinvestment recommendations based on performance. It can project potential improvements in conversion volume and CPA, and gives you precise budget adjustment amounts so you know exactly where to shift spend for the best return.
Does Hawke AI offer reporting and export capabilities?
Absolutely. You can track budgets and KPIs across all accounts, drill down into customized reports, and generate AI-powered report presentations that highlight the numbers that matter most. Reports can be white-labeled and easily exported for client review or stakeholder presentations.
What marketing platforms does Hawke AI integrate with?
Hawke AI integrates with all major digital advertising and analytics platforms. Once connected, data is pulled into a single unified dashboard. Setup takes just a few minutes — you simply authorize your ad accounts and Hawke AI begins ingesting data and generating insights automatically.

Pricing & Plans
How much does Hawke AI cost?
Hawke AI’s professional plan is $249 per month after your free 14-day trial. No credit card is required to start the trial, so you can explore the full platform risk-free before committing.
Is there a free trial?
Yes. Hawke AI offers a 14-day free trial with no credit card required. You get full access to the platform’s features during the trial period so you can evaluate the value it brings to your marketing workflow before making any payment commitment.
Are there different plans for agencies managing multiple clients?
Hawke AI supports both individual businesses and agencies at scale. Agencies can manage multiple client accounts from a single platform, invite team members with full or limited access (including specific account or report access), and customize dashboards per client. For details on agency-tier pricing, you can schedule a demo with the Hawke AI team.

Getting Started
How do I get started with Hawke AI?
Getting started is simple: sign up for your free 14-day trial on hawke.ai (no credit card needed), connect your advertising and analytics platforms, and your dashboards will begin populating with data and insights within minutes. You can also schedule a demo if you’d like a guided walkthrough first.
How long does setup take?
Integration setup takes just a few minutes. You authorize your existing ad platform accounts and Hawke AI automatically connects and starts pulling in your data. Once connected, anomaly detection, alerts, and insights begin working immediately.
Can I invite my team or give clients access?
Yes. You can invite team members to your Hawke AI dashboard with full or limited access — including restricting visibility to specific accounts or reports. This is ideal for transparency across teams, client-agency relationships, and collaborative workflows.
What is the Free AI Audit?
Hawke AI offers a free AI-powered audit of your digital marketing performance. It gives you a snapshot of how your campaigns are performing, where opportunities exist, and how you compare against industry benchmarks — all before you even commit to a trial. It’s a great way to see the platform’s value firsthand.

Solutions
How does Hawke AI help digital marketing agencies?
For agencies, Hawke AI reduces client churn by minimizing manual errors and delivering polished analysis without the labor of building reports from disparate sources. Digital specialists get all their data in one place with anomaly alerts; account leaders can quickly identify underperforming clients and improvement opportunities; and agency owners get a comprehensive dashboard to scale profitably.
How does Hawke AI help individual businesses and brands?
For individual businesses, Hawke AI provides quick access to ad spend, campaign results, and proactive alerts — all in one place. It organizes important metrics in an accessible way, helps you prioritize your workload by flagging underperforming campaigns, and benchmarks your results against thousands of other businesses to identify your next growth opportunities.
Can Hawke AI handle multi-location businesses?
Yes. Hawke AI is built to support multi-location performance monitoring at scale. You can view individual location performance, instantly identify underperforming locations, compare results across all your locations, and benchmark against thousands of competitors — all from a single, scalable dashboard.
Is Hawke AI useful for investment firms?
Absolutely. Investment firms can use Hawke AI to monitor the digital ad performance of their entire portfolio in one place, get rapid access to ROI metrics, simplify due diligence with real-time market data, and flag underperforming investments with opportunities for improvement — all while minimizing manual monitoring.

Data & Security
How much data does Hawke AI draw from?
Hawke AI’s insights engine is powered by data from over 8,000 brands and more than half a billion dollars in ad spend. This data fuels the platform’s benchmarks, anomaly detection, forecasting, and budget optimization recommendations across 157 industry verticals.
Is my data safe with Hawke AI?
Your data is firewalled and never shared across accounts. Hawke AI treats each account’s data as fully private and confidential. The aggregated benchmarks used across the platform are anonymized, so your specific performance data is never exposed to other users.
Will Hawke AI use my data to compete with me?
No. Hawke AI is a marketing intelligence tool — not a competing agency. Your clients, your relationships, and your data remain entirely yours. Hawke AI powers the insights; it does not use your information to solicit or compete for your accounts.

Support
How can I get support if I need help?
Hawke AI offers support through their in-app chat (powered by Intercom), and you can also schedule a demo or reach out through the website’s contact options. The team is known for being responsive and for taking product feedback seriously — many features have been built directly from customer input.
Can I schedule a demo before signing up?
Yes. You can schedule a live demo directly from the Hawke AI website. A team member will walk you through the platform, answer your questions, and show you how Hawke AI can fit your specific marketing needs — whether you’re a solo brand, an agency, or an enterprise with multiple locations.
Does Hawke AI integrate with Slack?
Yes. Hawke AI sends performance alerts and anomaly notifications directly to Slack, so your team stays informed in the tools they already use without needing to constantly check the dashboard. Alert delivery can also be configured for email.

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