Evaluate Industry Performance

Data Benchmarking: Get deeper insights comparing against your industry

Break out of siloed analysis of a single company’s campaigns. Compare key performance metrics across your industry to evaluate how performance stacks up relative to your competitors to truly determine where opportunities might lie.

Request a trial

Hawke AI gives you insight into performance relative to your whole industry - not just your own performance

It’s a familiar story when analyzing digital marketing data. You’re reviewing month-over-month or year-over-year data and a stakeholder pipes up and asks “but how does this compare to industry averages?” If you’re lucky you might be able to find a white paper related to your category, but typically it’s a difficult ask.

Hawke AI uses anonymized data across its whole user set to give users an opportunity to discover how their performance compares to others in the same industries. Now you can evaluate performance relative to your own month-over-month and year-over-year results as well as the results of a blended average of similar companies.

See where you’re outperforming and where there are as yet undiscovered opportunities.

KPIs across platforms

Pick to evaluate against a competitor set based on a list of core KPIs as part of a blended data set across all ad platforms, or by each individual platform.

Monthly v. Quarterly Trend

See how your performance stacks up with peaks and troughs over a monthly data set or by quarterly totals over the past 12 months.

Account for Business Types

Not only can you select your specific industry but you can also indicate whether you operate on a lead generation or ecommerce model to ensure you’re comparing like-for-like.

Testimonials

What brands think about Hawke AI's capabilities

"Saves time and money. Shows data quickly. Super easy to navigate."

Finally, it's WAY quicker and easier to understand than Google Analytics.

Sinan M Founder & Marketing Director

"Focused Metrics, Automated Insights and Effective Reporting Dashboards"

Hawke AI is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Hawke AI than we do with many of our in-house scripts.

Jake M Consultant

"Great for Building Growth Strategies!!!"

Hawke AI removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.

Analyn B Web Director

"Responsive team - quick innovators"

The team at Hawke AI is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.

Sarah H Marketing and Advertising

"Fast access to insights"

The Hawke AI platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.

Jordon S Director of Marketing

"Great analytics tool to centralize your data point and discover insights"

In Hawke AI, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Jean L Spécialiste SEM / CRO

"Great for performance focused agencies"

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics.

Satish S Founder