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Evaluate Industry Performance

Data Benchmarking: Get deeper insights comparing against your industry

Break out of siloed analysis of a single company’s campaigns. Compare key performance metrics across your industry to evaluate how performance stacks up relative to your competitors to truly determine where opportunities might lie.

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Hawke AI gives you insight into performance relative to your whole industry - not just your own performance

It’s a familiar story when analyzing digital marketing data. You’re reviewing month-over-month or year-over-year data and a stakeholder pipes up and asks “but how does this compare to industry averages?” If you’re lucky you might be able to find a white paper related to your category, but typically it’s a difficult ask. 

Hawke AI uses anonymized data across its whole user set to give users an opportunity to discover how their performance compares to others in the same industries. Now you can evaluate performance relative to your own month-over-month and year-over-year results as well as the results of a blended average of similar companies. 

See where you’re outperforming and where there are as yet undiscovered opportunities.

KPIs across platforms

Pick to evaluate against a competitor set based on a list of core KPIs as part of a blended data set across all ad platforms, or by each individual platform.

Monthly v. Quarterly Trend

See how your performance stacks up with peaks and troughs over a monthly data set or by quarterly totals over the past 12 months.

Account for Business Types

Not only can you select your specific industry but you can also indicate whether you operate on a lead generation or ecommerce model to ensure you’re comparing like-for-like.

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