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Use AI-powered anomalies to optimize efficiently

Shortcut to the campaigns and metrics that need your attention

Back when Hawke AI was first starting, we looked at how we could make digital marketers more efficient and discovered there’s one task that takes more time than any other: investigation. Trawling through platforms and campaigns looking for anomalous data.

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What is Hawke AI's Anomaly Detection?

Hawke AI’s anomalies feature is designed to cut out that investigation time by point digital marketers straight to where KPIs are exhibiting negative trends.

After you connect your analytics and advertising platforms, Hawke AI learns how your business performs and predicts expected future behaviour. When a significant difference from the expected behaviour is detected – Hawke AI alerts you.

Hawke AI predicts future weekly, daily and hourly behaviour.

For example, a Daily Anomaly calculation includes an analysis of performance data (the last 3 days, the same day last month and the same day last year) in addition to seasonality data (the day of the week, day of the month and month of the year).

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