Working Scenarios HawkeAI
HawkeAI is designed to fit into any kind of digital marketing workflow, no matter if you’re solo or part of a team. Use these guides to identify roles, responsibilities, and scenarios and pick out the pieces that work with your processes.
Step One: Determine which use case best aligns with your needs
Step Two: Review & assign roles and responsibilities
Step Three: Review the scenarios and adopt the ones best suited to your workflow
Finish: Roll-out HawkeAI as an integrated part of your process
What's your use case?
Matching the tool to your needs
No two organizations operate in the same way – so why accept a tool that insists on a very specific workflow? HawkeAI has a broad feature set that allows you to identify the pieces you need to fill the gaps in your processes. Review some examples of use cases to help you decide where the tool fits for you.
Roles & Responsibilities
Understanding who does what and when
A big part of onboarding any new tool is understanding who has responsibility for what. That is especially true for HawkeAI where you could be using the tool for any combination of oversight, budget control, insight gathering, or reporting. Our roles & responsibilities breakdown user types to make it easier to assign specific roles within your organization.
Review Our Most Popular Scenarios
Below are a collection of actual working scenarios where organizations have used HawkeAI to overcome certain challenges. Pick out the ones of interest in order to see how others are getting the most from HawkeAI.
Onboarding
There’s a reason this is up front and center. Anyone bring a new tool into their organization knows that the onboarding can often be what makes or breaks it in terms of getting full adoption. Review the onboarding scenario to see how organizations overcome those challenges and get buy-in.
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Overseeing Activities
Funnily enough, this was HawkeAI’s original use case. Being on top of a modern digital marketing team means contextualizing and understanding data from a huge number of different sources. Review this scenario to see how HawkeAI can be used to monitor the performance of accounts, budgets, and team members alike so you can always be informed.
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What to do with Alerts
The Alerts feature can be incredibly powerful – if it’s done correctly. Set the bar too high and there’s a good you won’t be catching on to the early warning signs, set it too low and you could quickly get inundated until ‘alerts’ are ineffective. Striking the balance is crucial to ensure that you and your team know that if an alert drops in, it needs attention, and that it is early enough to solve.
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Discovering Insights
HawkeAI’s insights work by utilizing three key factors: benchmarks, anomalies, and forecasting. Use your combined data to understand performance relative to your broader category; where your performance is off track compared to an expected range, and your projected performance in the future. Review this scenario to improve your understanding of your data to better inform optimizations.
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Taking Action
While most of HawkeAI’s functionality centers around the consolidation of your data from all your ad platforms, there are some areas where you’re able to push changes into the ad platforms themselves. Review this scenario to identify what sort of situations might call for making live changes from the dashboard.
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Reporting & Healthchecks
Sharing data and insights with key stakeholders is a crucial part of the digital marketing function – distilling data into core KPIs and contextualizing them with insights in order to allow people to make informed decisions. HawkeAI allows for quick and easy report building so that the time and effort can be spent determining move-forward plans.
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Stand ups & teamwork
A team is only ever as effective as its processes. Review this scenario to see how digital marketing teams are utilizing HawkeAI as part of their workflow in order to share knowledge, collaboratively problem solve, and ensure that nothing gets lost in siloes. Using the platform as the single source of truth for your team ensures everyone is in the know.
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