Automating the process of managing budgets across accounts has been incredibly helpful. Our strategy allocates budget by channel, campaign, and part of the funnel. Enhanced budget tracking gives us the flexibility to track media spend against our strategy.
PPC Audit & Suggestions
These two tools offer statistically backed insights on campaign trends. We use these tools to spot trends faster & act on the insights.
Alerts & Anomaly detection
I use the slack notifications daily! We customize the notifications in the Hawke AI dashboard and receive daily updates through dedicated slack channels. This system allows our team to stay up-to-date on goal pacing, budgets, and performance.