Use Case: Agency Co-Owner

Hawke AI adds insights to the way we operate instead of replacing existing processes

Picking a platform that works with their workflow was crucial to Maison MRKT's adoption and success.

Lexi Nastos

Agency Co-Owner
Maison MRKT

Creating operational efficiencies

Simple data analysis

Monitoring campaigns & budgets

Top 3 reasons I use Hawke AI…

  • 01. Process automation
  • 02. Performance analysis
  • 03. Daily alerts and notifications

“Hawke AI has been a great addition to our agency tech stack. The software design allows us to leverage artificial intelligence to spot trends, identify anomalies, and analyze performance. The platform adds insights to the way we operate instead of replacing existing processes.”

Top 3 features you use in Hawke AI and why?

Budget Tracking

Automating the process of managing budgets across accounts has been incredibly helpful. Our strategy allocates budget by channel, campaign, and part of the funnel. Enhanced budget tracking gives us the flexibility to track media spend against our strategy.

PPC Audit & Suggestions

These two tools offer statistically backed insights on campaign trends. We use these tools to spot trends faster & act on the insights.

Alerts & Anomaly detection

I use the slack notifications daily! We customize the notifications in the Hawke AI dashboard and receive daily updates through dedicated slack channels. This system allows our team to stay up-to-date on goal pacing, budgets, and performance.

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