Use Case: Digital Leader

Hawke AI allows digital marketers to quickly visualize metrics that matter

Adopting a tool dedicated to cutting down data investigation time helps SaaSHero realize efficiencies in their digital marketing team.

Aaron Rovner

Digital Leader

Supporting reporting needs

Tracking media spend

Performance insights with forecasting

Top 3 reasons I use Hawke AI…

  • 01. Assistance with reporting
  • 02. Custom alerts for budget under/overspend
  • 03. Forecasting based on real campaign data

“It’s been really positive to this point. We weren’t necessarily looking for a tool like this, but as soon as we saw it we instantly recognized how it could be leveraged. Our agency is growing fast and our campaign managers often get overwhelmed with their workload, so having a platform that allows them to quickly visualize metrics that matter instead of going searching for issues has been really well received.”

Top 3 features you use in Hawke AI and why?

Budget monitoring

Nothing pisses a client off more than under or overspending. If you underspent, they feel cheated from what could have been. If you overspent, then someone is losing either budget or money from their own pocket (both have happened to us pre-Hawke AI).

Landing page monitoring

Sending paid traffic to a broken LP is campaign death, especially if you overlook it for a considerable period of time and/or have a high volume campaign that spends a lot.

Reporting summary

Client reporting and account review is critical for establishing and maintaining solid client relationships. Having a sleek-looking dashboard to present during client calls (in addition to our other reports) is helpful and gives us a level of sophistication in the eyes of the client.

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