This has been the solution to our key problem, a tool that allows us to easily keep track of our spend across all our platforms and tells us if we’re on track. It’s allowed us to step on the gas or step on the brakes early whenever we need to.
The beauty about setting up budget monitoring is that it allowed us to create alerts which meant that we didn’t even need to be checking in on-platform. Whenever spend was trending in a direction that needed our attention Hawke AI would let us know.
We’re a small team and we’re a busy team, having our derisking alerts set up was useful, but so too was the option to have those alerts go out to a number of people to ensure that at least one person could catch it and ensure action was taken.