Dashboard (with benchmarks)
I use the dashboard frequently to get a feel for trends at a glance. Being able to add benchmarking from similar industries is a huge help!
Budget monitoring is a great tool since I am adjusting my budgets at a campaign level frequently. It’s easy to get wrapped up in daily, campaign level budgets and lose sight of how that’s affecting our overall, monthly spend. Budget monitoring helps me keep this in line.
I check our Anomalies in Insights to monitor highlights and lowlights for our accounts. As a one-person growth marketing team, it’s great to have a second set of “eyes” on everything to make sure I’m not missing important trends.