Use case: Director of Marketing

Consolidated marketing data makes it easier to track cross-platform performance

Centralized data and understanding anomalous performance allowed HUM Nutrition to stay informed and react quicker

Director of Marketing
HUM Nutrition

Performance Transparency

Anomaly Tracking

Monitoring Marketing Ecosystem

Top 3 reasons I use Hawke AI…

  • 01. Keep an eye on things
  • 02. Better understand performance
  • 03. Reporting

Favourite Features

  • Platform Reports
  • Expected Range
  • Summary Report

“Running a marketing team means a lot of moving pieces, Hawke AI helped keep me informed on performance in a way that was expedient and gave me the insights to understand where improvements were required.”


Top 3 features you use in Hawke AI and why?

Platform Reports

Jumping between multiple ad platforms and navigating separate UIs was inefficient. Being able to quickly shift between each of my ad platforms, see results, and identify opportunities puts more time in my day.

Expected Range

To understand data you need context, applying the expected range and seeing where our marketing was underperforming (or exceeding expectations) helps to quickly pick out where to direct the team’s attention.

Summary Report

A report that has a simple clean interface and puts the important metrics upfront and center. Also, by creating custom metrics I was able to build out my specific KPIs that helps with my check-ins as well as sharing out performance with stakeholders.

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About Hawke AI

Find out how Hawke AI was inspired by and built within one of North America's fastest growing agencies.

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